SENIOR UX DESIGNER

Zürich, SWITZERLAND

SENIOR UX DESIGNER

Zürich, SWITZERLAND

Newsroom App is amazing platform that allows you to enhance your knowledge on specific topics, set and achieve your goals, and connect with a global community of news seekers.

Client

Newsroom

2023

Contribution

User Experience

Design System


IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.


Newsroom App is a platform that enables you to expand your understanding of particular subjects, establish and accomplish your objectives, and interact with a worldwide community of individuals who seek news.


IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

Research and analysis

Many of our competitors prioritise cramming as much information as possible into a small space, rather than focusing on providing high-quality personalised information. The Newsroom app stands out in this regard, offering a user-friendly, efficient, and concise way to learn about the individual user's interests.


IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

User journey

The main focus is to ensure that the content remains in the forefront for the user while allowing for a seamless flow. One of the key challenges was to enable swift navigation between product pages and levels, ensuring a user-friendly experience. This approach is particularly important for busy users who may become overwhelmed when presented with multiple articles from various sources.


IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

User flow

It was crucial to direct the user's attention toward the specific action that needs to be taken and assist them in completing the onboarding process as efficiently as possible. It's important to keep in mind that personalisation should be implemented from the very beginning. This approach ensures a seamless experience for the users without any unnecessary doubts or confusion.

Copyright © 2025 Boyan Tasevski. All rights reserved.

Copyright © 2025 Boyan Tasevski. All rights reserved.

Copyright © 2025 Boyan Tasevski. All rights reserved.